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Semiconductor

Global Broadcast Equipment Market (2020 to 2030) – Industry Synopsis and Leading Players

by Semiconductor 2022. 4. 21.

Market Highlights

The broadcast equipment market is projecting to exhibit an enormous amount of growth during the ongoing forecast period of 2020-2030. During the historic period that ended in 2020, the broadcast equipment market reached a final market valuation worth USD 6 billion. The market is expected to reach a market valuation worth USD 13.15 billion. 

Broadcasting is the far and wide dissemination of broad communications or records across various areas over a huge crowd. This broadcasting is finished by electronic techniques for mass correspondence. This inescapable mass correspondence is by and large done through radio, TV or over web. The element that will more often than not drive the development of the worldwide broadcast equipment market incorporates direct proposing to shoppers through OTT administrations and developing interest for great media and diversion real time over web. The broadcast ventures utilize different information servers for information capacity and to store records like sound, video in compacted structure and are separated at the collector end. Nonetheless, the developing interest for cell phones and rapid broadband is to some degree controlling the development of the TV and radio broadcasting.

On the basis of the application, the market is segmented into radio, television, direct broadcasting satellite (DBS), cable television and IPTV. On the basis of the product, the market is segmented into dish antenna, amplifier, switches, video servers, encoders, transmitters and repeaters, and modulators. On the basis of the technology, the market is segmented into analog broadcasting and digital broadcasting.

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Key players

Some of the prominent players in the global broadcast equipment market include Cisco Systems Inc (U.S.), Ericsson AB (Sweden), Evertz Microsystems, Ltd (Canada), Grass Valley (Canada), EVS Broadcast Equipment SA (Belgium), Harmonic Inc (U.S.), Clyde Broadcast (U.K), Sencore (U.S.), Acorde Technologies, S.A (Spain), AvL Technologies (U.S.), ETL Systems Ltd (U.K), Global Invacom Ltd (Singapore) among others.

The key players constantly keep innovating and investing in research and development for cost-effective product portfolio. The global broadcast equipment market also includes innovators implementing and developing new technologies for broadcast.

Opportunity: Implementation of AI-based technologies for broadcasting

Artificial intelligence (AI), in recent times, is playing a major role in strengthening and transforming industries across the world. From governmental bodies, large organizations to small online businesses, AI is used by multiple entities over multiple platforms. Broadcasting technologies incorporated with artificial intelligence are being used in the broadcasting workflow. It helps viewers to accurately and automatically grow productivity, efficiency, and creative opportunities during content production.

The broadcasting industry is utilizing AI for making visual content more interactive and interesting. Moreover, AI can be used in FM radio stations to monitor illegal broadcasting and record their frequency. Such factors are enhancing the use of AI-based technologies for broadcasting, which will drive the growth of the broadcasting equipment market.

Regional Analysis

Based on the geology, the market is portioned into North America, Europe, Asia Pacific and rest of the world. Among these areas, North America is relied upon to rule the market during the estimate time frame because of a colossal presence of broadcasting organizations situated in nations like the U.S. also Canada. Additionally, the U.S. market has a solid hold over the broadcast equipment market with the presence of satellite producers and a wide media and media outlets.

The Asia Pacific region, on the other hand, is expected to grow at a fast rate. This growth is due the rich presence of electronic component manufacturing enterprises constantly developing the technologies in the space of broadcast media. The countries like China, India, and Japan have a growing presence of media and entertainment industry with ever expanding film industry. Also, the growing demand for consumers for high quality videos and audio over television and radio is another factor driving the growth of the market in Asia Pacific.

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Key Market Trends

  • The Asia Pacific is home to some densely populated countries such as India and China. The region is one of the fastest adopters of technology with increasing high-speed internet penetration.
  • According to Cisco estimates, it is expected that the internet users (%) will reach 72% in 2023. Also, broad average speeds are expected to reach 157.1 Mbps, fueling the growth of the market.
  • Furthermore, according to a recent report by the financial news portal learn bonds, Asia accounts for half of the internet users in the world. The region has about 2.3 billion internet users, with 50.3% of global internet penetration.
  • Countries such as Vietnam, Iran, Bhutan, and Bangladesh are showing the most significant mobile penetration gains, according to a GSMA report.
  • The adoption of smart devices in the region is another factor that is creating the demand for high-definition videos and audio in the region. According to GSMA, 64% of the residents in APAC already have smartphones, and the adoption is expected to cross 80% market by 2025.

Challenge:

4K refers to 4,000 pixels that are mainly used for shooting motion pictures content. Applications for 4K display resolution are growing at a rapid pace. Consumer electronics, retail, advertisement, and entertainment industries are focusing on 4K in broadcasting as it delivers high picture quality. Since the level of resolution changes constantly, new hardware is required as per the new changes to handle them efficiently. 4K streaming has become a conventional technology. However, the limited availability of 4K content in the broadcasting and streaming network makes it difficult to utilize the full potential of 4K streaming. 4K streaming requires a bandwidth of minimum 50 Mbps and more and is not possible at a regular bandwidth of 12–15 Mbps. The major challenge is the increase in bandwidth, which leads to increased storage requirements while streaming 4K content. 

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